Alister Rollins is the founder and CEO of MoveGB, a free online platform that enables fitness operators to offer their services to a network of thousands of active people in the UK. Think ‘Netflix’ for physical fitness outlets.
Prior to MoveGB Alister ran The Retention People, the fitness industry's leading loyalty solutions business, where he used data from over 15 million member records to make predictions about their behaviour and recommend intervention strategies so that clubs could improve member experience and retention.
Alister answers the following questions on where he believes the market is going wrong and what clubs could do to enhance their retention rates.
Click here to read the full interview.
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